When businesses are looking to build a new site or to redesign their existing site, they can opt for either a custom website design or a theme-based website. If you are unclear about the difference between the two, this article has all of the answers for you!

There’s always the question when a business is looking to redesign their existing site. Do they choose a custom website design or a theme-based website? What are the differences? What are the advantages and disadvantages? These questions are important to understand in order to take the correct path in growing your business.

What is the Difference Between a Custom Website Design and a Theme-Based Website?

In contrast, theme-based websites…


The cornerstone to a successful e-commerce store is through a high-performing category page. It sets the tone for your store and leaves an impression on your customers.

The cornerstone to a successful e-commerce store is through a high-performing category page. It sets the tone for your store and leaves an impression on your customers. Most consumers are less likely to return to your store if it’s confusing, unorganized and difficult to navigate. So it’s imperative to optimize one of the most important pages of your store to ensure a smooth user experience.

The category page is the bridge between the…


Are you wondering when the best time to rebuild your online shop is? Well, if you are looking to completely redesign your site, you will want to start sooner rather than later. After all, the last thing you want is to be improving your store when peak retail season hits.

So, we would have to say that now is the perfect time to upgrade your Shopify website! There are many reasons why this can be beneficial to any business. Plus, if you plan on updating from a similar platform like Magneto or Woocommerce, these reasons can apply to you too.


If you do not have a blog for your Shopify store yet, then you’ll want to start one. There are many benefits to having a blog for your business. Content marketing can mean a lot of good things for your store, so you do not want to miss out.

What is a Blog?

It’s a great tool to add more valuable…


Redirects are important for the flow of a website but managing them can be confusing to learn at first. Here, we will discuss everything you need to know about redirections, their importance, and how to create a 301 redirect.

What is a Redirect?

There are different types of redirects, and each redirect has a status…


Speed holds a significant value in the success of any online store. The quicker the response rate of your store, the lower the bounce rate. And when your e-commerce store is fast, you have a better chance of ranking on Google over slow websites.

If that you look from an overall viewpoint, it’s clear that adding a lot of functionality will slow your site down. But here’s the catch — if you remove additional features and functionality in order to speed the site up, you won’t be able to utilize all that Shopify has to offer.

Speed isn’t everything, of…


Modern websites are designed to be user-centric. A site that sells has to be responsive, fast, and pleasant to use. These 10 statistics will help you understand the importance of a great functioning website.

1. It takes users 0.05 seconds to decide if your website is worth their time, and 2.6 seconds to form a full impression about your website and your company.

Consider a redesign if your website greets prospective clients with too much text or bulky image carousels.

People scan websites in the F-shaped pattern: Starting at the top left of the page and reading horizontally, then moving down, but reading less than the full width of the page and ultimately scrolling down without looking too much to the right — often skipping the rest…


As more and more companies are taking their business online, e-commerce competition is becoming cutthroat. If you want your website to stand out from millions of other e-commerce companies, you have got to do more than just sell products and services.

Adding value to your customers’ lives, establishing authority in your field, and building trust between you and your clients goes a long way when it comes to making your business stand out in the marketplace.

At the same time, some of these strategies can also improve your SEO and help you get more organic traffic over time.

So how…


Mini-sites, sometimes called microsites or landing pages, are singularly focused on a particular feature of your business. They invite visitors to take an action such as sign up for an e-mail list, register for an event, sell a product or a service, and so much more!

Sometimes mini-sites are a subdomain of the main website, while other times it makes sense to use a brand new domain for it. They could be temporary or permanent, and they can even be used to test out new ideas before they officially become a part of your business.

Even if you’re happy with…


Now that brick-and-mortar retail stores are closed or severely limited in working hours, it’s time to take advantage of the growing need for online presence. As things slow down, spend the extra time you have as a business owner on updating your website to create a reliable sales channel that turns visitors into customers.

For the foreseeable future, most of your business will be coming from your e-commerce website.

So here’s a list of tasks that can be done with your website to increase sales during these uncertain times.

1. Think about the user shopping experience.

Studio Umbrella Inc.

We’ll create a custom web experience for your business so that it stands out from the crowd and generates success.

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